If you take a brief look at the homepages of some of your favourite websites, you’ll know a lot of them look relatively identical. At least as far as the components they tend to comprise, which isn’t conjunction. After all, website homepage design is important to a site’s success, and this means encompassing all of the key elements from the get-go.
It may look like a ‘cookie-cutter,’ but crucial aspects such as your logo and branding data, as well as your mission statement are significant to comprise and get right. However, these are just some apt examples, and a great homepage implicates many more elements in play.
So let us have a look at the components of a successful Homepage.
1. Logo and branding characteristics
Nearly every website you see has a logo. You can probably comprehend many of them through their logos alone, which says something about the strength of branding.
Logos usually verge to show up on the top left side of your homepage since that’s where the user’s eyes are first drawn to. Nevertheless, you can also centre your logo within your navigation bar or the first column of the page.
Keep in mind, though – wherever you put your logo, it needs to be simple to spot, and big enough that visitors can make out what it says.
2. A hero column comprising your mission statement and tagline
A hero section is usually composed of a vast image or slideshow, and it appears right below the navigation bar. The notion for the hero section is to instantly give visitors an impression of what to anticipate from the rest of your website.
One blunder a lot of homepages make is they only use hero sections for aesthetic motives. In a nutshell, if you’re spending this much screen real estate without giving any data, such as your mission statement and tagline, you’re doing something erroneous.
3. A captivating call to action (CTA)
Eventually, every website has a goal, which usually implicates conversions. This can mean getting users to buy something from you, give you their email, and sufficiently more.
The simplest way to get visitors to do something is by inviting them, which is where CTAs come in. This can be a button or just plain text, but whichever direction you take, it desires to stand out from the ease of the elements within your homepage.
4. Noticeable navigation menus
Unless you’re functioning on a one-page design, visitors need menus to change positions around your website. A menu should be the important thing they see on your homepage and it should be both highly understandable and simple to use.
As you can discover, menus also often house your logo and CTAs, which makes them one of the more significant homepage web design elements.
5. An eye-catching colour technique
One key facet of website homepage design is the colours you utilize. Colours aren’t just about style – they can help steer the eye, making for a more fascinating experience, and will impact people’s thoughts about your brand.
Usually, we suggest you pick out a few colours that work well concurrently and use them throughout your website. For some aspects, such as CTAs and menus, you’ll want to make sure to use colours that pop, so they prevail out even more.
6. On-brand reflects
Images make up a substantial fraction of most website’s designs, comprising homepages. The images you prefer should never be filler – they desire to give visitors an idea of what you’re offering them and what your brand takes for.
This means resisting cookie-cutter stock images unless they’re essential. If you can, take a ton of pictures and try to caption them throughout your entire homepage, using galleries if you want. Your hero section, for example, is an excellent place to start.
While utilizing images is great, you’ll also want to optimize them to make sure they don’t hold back your site. If you’re using WordPress, a tool like Optimole can automatically deal with image optimization for you.
7. Highly-readable and immersing typography
You might not think your intention of font matters all too much, but it’s more significant than most people comprehend. The right fonts can make your website more available by being simpler to read. Plus, there’s constantly the matter of style as you can use fonts as a visual element.
The fonts you use are a matter of subjective style. However, we suggest you stick to classic designs that are simple to read and save the funkier styles for your logo and other branding components. Keep in mind – whichever fonts you use on your homepage will re-appear throughout your site, so choose them carefully!
8. Social proof components
Ideally, your homepage should motivate trust in your visitors, especially if you’re running a business. One of the best ways to accomplish this is to show users that you’ve gotten good suggestions from past customers.
To do this, a lot of homepages comprise social proof elements, such as testimonials and reviews. If you want to integrate social proof on your homepage, we suggest you stick to a handful of elements, so it doesn’t look like you’re overselling yourself.
9. Information about your team and/or products
Whether you work individually or as part of a team, it’s always a great impression to help visitors put a face to the name. The adequate place to incorporate a bit of information about you and your team is on your homepage, so no one skips it.
You can also add a genuine About page with more information, but seeing team members quickly on your homepage is always a nice touch. Plus, it can make your homepage look very proficient.
If you’re utilizing your website to sell products and/or services, they also desire their section, where visitors can get an outline of what they’re buying.
10. Contact information
Whatever category of the website you’re running, there’s one thing your homepage can’t skip, and that’s contact information. For businesses, you can go as far as involving a phone number and address alongside email. Some homepages add all this data on the main navigation bar, to make it simpler to find.
If you’re not running a business site, a contact form is probably the best strategy. With it, visitors will be able to reach you quickly, which may help you land more modifications. As for where to add it, you can usually find contact forms at the end of your homepage or on their pages.
A lot of homepages share identical designs, although there’s a logical reason for it. In short, it’s significant to include all key homepage components and aspects within your designs. After glimpsing your homepage, users should know specifically what the purpose of your site is and how it can help them.