Digitalinear combines PPC and SEO strategies for high ROI

PPC and SEO are two of the most important marketing strategies for any business. Both can bring in website visitors, but they also provide a lot more than that. PPC gives you direct ROI, while SEO gives you long term results that last over time. Digitalinear combines both types of marketing because we know how important both are when it comes to measuring return on investment (ROI). Combining PPC and SEO can be tricky at first because each strategy has its own way of measuring success. However once you have tested them together and decided which one works best for your business then combining the two will lead to higher overall profits due to better ROI!

Digitalinear uses PPC and SEO to create high return on investment for clients.

Digitalinear uses PPC and SEO to create high return on investment for clients.

PPC is great for traffic, SEO is great for conversions. They both have their own benefits, but they’re different strategies that should be used together so you can get the best results possible.

For example: if you want more people to visit your site (and eventually buy something), then PPC will help you reach them through ads on Google or Facebook that show up during searches related to keywords related to what your business sells. On the other hand, if someone does come across those ads and clicks on them but doesn’t end up buying anything from then–or even signing up for newsletters–that’s okay! That person has still learned about your company through digital marketing efforts like these which means there’s still potential for conversion down the road when those same customers become aware again later down their path toward purchase decisions made after doing research online before making purchases offline at brick-and-mortar locations where physical goods are sold such as furniture stores or auto dealerships…

The combination of the two strategies gives you a higher ROI than either one alone.

PPC is a great way to get traffic, but SEO is a great way to get traffic. If you combine the two strategies, you’ll see an even higher return on investment (ROI) than either one alone. When it comes down to it, though, testing your PPC and SEO campaigns together is best for figuring out which works best for your business.

The best way to measure ROI is using your PPC analytics data, rather than traffic numbers.

One of the biggest challenges with measuring ROI is that it’s hard to measure. As an advertiser, you can’t just look at your PPC campaign data and say “Well, we spent X amount of money and got Y number of conversions,” because there are so many variables involved.

However, if you’re using Google Analytics (or another third-party analytics tool), then there are ways that you can start to measure ROI for both paid search advertising and SEO by comparing them against each other. The best way is with conversion tracking in AdWords: when someone clicks on an ad and converts into something like a sale or lead form submission–or even just returns to view another page on your site–Google will track this action as a conversion event within its reporting interface. You’ll also want to set up goal tracking so that when someone visits one of those pages after clicking on an ad or visiting from organic results (like Google Search), they’ll be counted as landing page visits too!

Once you have tested PPC and SEO, you can decide which one works best for your business.

Once you have tested both PPC and SEO, you will be able to decide which one works best for your business. It is important to note that there are no hard and fast rules in digital marketing, so it’s up to you how much time and effort you want to invest in each strategy.

As with any marketing campaign, it’s important not only that the campaign performs well on its own merits but also that it fits into an overall strategy for growing traffic and leads over time.

Combining PPC and SEO can lead to higher ROI

You can use PPC to get traffic from search engines and SEO to improve your rankings in search engines.

Both strategies are important for driving traffic, but they work differently: PPC is a short-term strategy that requires you to pay for every visitor you get from Google or other paid ads; SEO is a long-term strategy that helps you rank higher on organic results pages (without having to pay).

Conclusion

We know that it can seem like a lot of work to choose the right PPC and SEO strategies for your business. But we also know that when you do, it will pay off in the long run. This is why we created Digitalinear: to help businesses get the most out of their online advertising efforts by combining these two powerful tools in one place. We hope this article has given you some insight into how our platform works and why we believe in its effectiveness!