Companies get the best chance to increase their sales during the holiday season. However, to manage the rise in product demand, companies want funds to bulk buy the inventory, pay their staff for overtime, etc. Companies can get the desired funds from business loans or working capital loans or MSME loans. These loans often are collateral-free and have low-interest rates and need minimum documents.
A collateral-free loan is basically the unsecured business loans that can be availed through NFBC like Ziploan which is an RBI registered NBFC in Delhi.
Apart from availing MSME loan, you can use other strategies to boost your sales during this festive season.
Here are seven best ways which a company can use to increase holiday sales, engage its customers, and maximize its business:
7 Best Strategy to Boost Holiday Sales in 2021
Special offers to loyal customers
For a company, it is necessary to retain a loyal and regular customer. And therefore, the best approach is to offer special discounts or coupons or some rewards in the holiday seasons or on their special days. They would feel acknowledged, and you can bank on the opportunity to push your other products likewise. And they might even refer your company to their friends, families, etc.
Social media campaign
Social media is the most convenient and easy way to connect with customers. Let’s look at a few of the ways as to how social media usage can increase holiday sales:
- Influencers: It’s a trend to examine online for ideas or derives inspiration before making a purchase. And the best way to pitch your product is to tie up with influential bloggers. Customers these days put in more trust in online bloggers.
- Facebook: Facebook is one of the widely used social media accounts. A company might use Facebook Ads or sponsored to push its products/services to the target customer to boost its sales. In addition, the company can create a Facebook page and follow a marketing campaign throughout the year for it to make a customer base and pitch the products during the holiday season.
- Instagram/Pinterest: Visual appearance of your product, via Instagram/Pinterest, would give a better idea to customers about the product.
Companies might choose for small business loans to run a sponsored post or tie-up with influential bloggers.
Who doesn’t love freebies! It’s one of the marketing gimmicks to draw in customers and maximize the business in the holiday season. Companies might provide either free gifts or free delivery to their customers. In fact, many e-commerce companies increase their sales by using this single strategy.
Run Email Campaign
Companies gather knowledge of their customers like name, email address, etc from their earlier purchases. Companies can target a particular product which the customer may be interested in buying via an email marketing campaign. Moreover, emailing them especially wishing them on their special day or offering discounts on their special day may make them feel appreciated.
According to a study, email marketing is still one of the most effective marketing strategies that offer best ROI. You can get 35% more ROI if utilizing the email marketing campaign right.
Business might hire the services of a digital marketing company to run an email campaign and to fund them; a small business loan can be availed.
Organize Online Contest
Companies might provide a giveaway or gift for a customer subscribing to their page on social media or sharing it with friends. This may not solely boost their social media followers but additionally, facilitate the increase in sales.
Companies might choose to offer a gift certificate to their customers against a purchase of the service or product and they may select one from the list against a gift certificate. The best part you don’t need to spend a lot to run this contest because you will have to choose only a few lucky winners.
To sum it up, companies can adopt the above-stated way to maximise their sales during the holiday season and to attain this, they may avail a quick business loan offered by NFBC Ziploan.
Provide Discount Coupons
Most e-commerce companies are now offering discount coupons on their website and outlets to attract more customers. Some companies like Myntra is offering up to Rs.500 off to the first-time clients and Rs.200 to the clients who are making second order. This is another smart strategy to boost your sales in the festive season that you can try today.
Frequently Asked Questions
Loans without collateral are nothing but an unsecured business loan, that doesn’t require the borrower of the loan to deposit any security in exchange for the loan amount.
NBFCs like Ziploan offer many types of business loans that include working capital loan, machinery loan, MSME loan, and business loan for women.
Business loans are mainly small business loans. Though the tenure of a business loan may vary from lender to lender, most lending institutions like Ziploan offer it for tenure that ranges from 12 months to 36 months.