As each day passes, more and more people gravitate towards the internet in this global market trend to purchase products and services. This is a reality that every business should be aware of. In this information age we now live in, it has become increasingly more important for businesses to consider establishing their own presence online if they wish to better connect with their target market.
SEO is one of the most effective marketing methods for making your site more visible to your audience, especially if your business is lacking customers. Below you will find 9 benefits to using SEO for both small and large businesses.
1. Organic Results Are Trusted
Although PPC advertisements are situated above the organic results in the search engines, close to 70% of web surfers prefer to click on the organic results. Based on recent reports.
We can conclude, based on this reality, that most people prefer and trust the search engine algorithm. They know that the advertisement slots are paid for, which is why they would rather visit the pages that the search engine has established are the best for their search query.
With this, we can say, if your site was to rank organically, then it would help you build trust with your market, as well as help you drive more traffic to your site.
2. SEO Produces Better ROI
The very best SEO campaigns take a considerable amount of time to yield any real benefit. Despite that, in the end, it definitely pays off, as it will produce the most targeted and highest quality of traffic. A website that has focused and relevant content to match the intent of the searchers, will likely attract the most amount of clicks, which in most cases translates into more conversions and a better ROI when compared to the amount of money you’d otherwise spend.
3. Improves Page Experience for End Users
Besides improving your sites visibility in the major search engines, SEO can also enhance the experience your users have when they visit your site. It does this by ensuring the technical aspects of your site are all in proper order. This may include things such as visual performance, site loading, site responsiveness, site security etc.
4. SEO A Long-Term Marketing Strategy
While SEM that is implemented effectively will have a fairly substantial influence over a company in just the first couple of years, SEO when done right, will build over a considerable length of time, eventually yielding results that last for years.
When we look at SEO ROI and outcomes, we find that the amount one gets out of it, is proportionate to the amount of time, work and money put in.
Be wary of any SEO service that promises to provide you with instant results, as it is likely that they’ll adopt black hat techniques to do so. Which, may benefit you in the short term, but see your results plummet when Google updates their algorithm.
5. It Doesn’t Cost a Thing
Apart from the amount of time it takes (if you do it by yourself), SEO in reality doesn’t cost anything, especially when compared to other marketing strategies like PPC. The major search engines crawl your site at least once per day, looking for new and insightful content, which in turn, helps to drive new customers to your site. To get the most out of your SEO campaign, you’ll want to put aside time to spend reviewing sites that are ranking above you. That way you can get a general idea of what you’re competing against, and look to outdo them.
6. Results That Can Be Get Quantified
With SEO, it’s possible for you to track conversions, rankings and your overall site traffic. When you use services like Google Analytics, it will provide you with a giant synopsis on your site, allow you to identify areas of improve. For example, it’s possible for you to evaluate the buying journey of your users, including the very pages they visit, the length of time they spend on those pages, the keywords they use to find the page(s), and much more. This information can then be used to improve your SEO efforts.
7. Improves Your PPC Campaign
It’s possible for you to combine both PPC (Pay-Per-Click Advertising) with SEO. When both of these marketing strategies are working in tandem, it can help better improve your chances of appearing at the top of the search engines. Additionally, by using both organic and PPC, it shows that you’re not simply relying on money to feature at the top of the search engines. This in turn, should help prove to any customers that your brand is in fact trustworthy.
8. You Can Build Relationships with Other Webmasters
When you earn links from other quality websites, it can prove to be immensely beneficial for your SEO campaign. One of the most effective and biggest components of SEO is your outbound strategy.
It can aid the growth of your brand or website quite significantly, when you identify ideal places to gain links, whether it be from new outlets, industry blogs or other sites related to your business.
Google loves websites that have links from other websites, which is why it’s important that you focus on gaining links from the most reputable websites. Link building is a very big area, which I recommend you look further into.
9. SEO Results Can Be Measured
One of the biggest benefits for choosing SEO is that it is very easy to track your site’s metrics to determine whether or not your SEO efforts have been successful. It’s not something you do in the dark, as you can very easily determine how much your SEO campaign has benefited you.
Every single aspect of your SEO campaign can be improved, evaluated and worked on. Google Analytics is probably the best place for you to start, as it will tell you how many people are visiting your site, how long they are staying on your site, what pages they are visiting, the keywords they use to arrive on your site and much more.
Google has their very own course on Google Analytics, so I recommend you check that out, if you would like to know more about this tool, how it works, and how you can use it to improve your SEO efforts.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.