Linda Yaccarino is an accomplished media executive and former chairman of global advertising & partnerships at NBCUniversal. In her new position as CEO of Twitter’s parent company X Corp, Linda displays an acute understanding of any risks involved.
She serves as chairperson of the World Economic Forum’s Taskforce on the Future of Work and is on the board of Ascena Retail Group. Additionally, she collaborated with government agencies and the White House in developing a Covid-19 vaccination campaign.
NBCUniversal
NBCUniversal, LLC creates, produces and markets entertainment, news and media information worldwide. The Company runs multiple major television networks, an award-winning film studio and world-famous theme parks; among its portfolio of brands are NBC News, NBC Television Stations, NBC Universal, Bravo E! Telemundo Universal Kids as well as its premium ad-supported streaming service.
Linda Yaccarino Wikipedia was an influential executive who oversaw advertising sales at one of America’s major media companies – NBCUniversal in particular – she held this role for 13 years until leaving to take up Twitter with its uncertain business record and unpredictable leader, Jack Dorsey. We spoke with Linda directly in order to learn why.
One Portfolio
Students using a portfolio approach can use meaningful stories about their learning to help teachers, parents and themselves understand what has been learned in class and how learners have grown as learners. Stories also serve as valuable accountability measures; often being used as means for communicating student achievement to stakeholders outside the classroom.
Linda Yaccarino has led NBCUniversal Advertising Sales & Partnerships through an exciting transition period as chairman. Her influence in TV has made her one of the most sought-after leaders, while she transformed the upfront marketplace. Furthermore, Linda is responsible for setting the foundations for NBCUniversal’s new streaming service Peacock.
Yaccarino stands out as an impressive marketing leader who is well-positioned for future growth with her net worth estimated at $40 Million and investments that span real estate, stock options and real estate assets. Her career spans decades as she masterfully navigates the advertising business.
One Platform
One Platform is a system of advertising tools that provides data and identity, activation and automation, ad innovation and measurement. NBCUniversal has extended this platform internationally through partnerships with Atresmedia, Bell Media, Seven West Media Sky Media Talpa Network TF1 Group Tokyo Broadcasting System to allow global marketers to run campaigns using addressable TV and premium digital inventory.
Yaccarino has garnered the industry moniker “velvet hammer,” due to her aggressive negotiation style and relentless advocacy on changing how advertising transactions occur. She successfully persuaded Nielsen Ratings not to use their ratings, while creating One Platform as an easy digital platform allowing advertisers to purchase ads across multiple media platforms more seamlessly.
Comcast’s FreeWheel advertising management solution will also be fully integrated, giving marketers national-scale access to real-time primary source audience data and advanced analytics.
One People
As co-founder and former board member of One People’s Project, she possesses an in-depth understanding of the difficulties white nationalist groups in America face. Named for a protest staged on July 4, 2000 against Nationalist Movement rallies, One People’s Project conducted research on and published information regarding such events so as to inform citizens how best to respond and counter them.
Yaccarino has earned several accolades for her advocacy of brand safety, transparency and moral leadership; among them is receiving the Don Davis Lecture in Advertising Ethics from Penn State University.
Yaccarino has already earned praise for integrating and digitizing ad sales at NBCUniversal, but now her task will be to turn around Twitter in light of agency pushback over data privacy concerns. Her friends say one thing is clear – she is unafraid of a challenge, which will be her greatest task at hand.