Linda Yaccarino is a media and advertising industry veteran well known for her skillful yet robust negotiations. As head of NBCUniversal’s Ad Sales business, Linda transformed their $70 billion premium video ecosystem.
Yaccarino led her company through several significant milestones during her time there, such as introducing Peacock as an ad-supported streaming service and forging partnerships with tech firms like Twitter. Now, as CEO, Yaccarino faces her first significant challenge of turning around its ad revenue decline.
NBCUniversal
Linda Yaccarino Wikipedia was widely recognized for her tireless work ethic at NBCUniversal, overseeing an overhaul of its advertising sales team and pushing forward its 2020 launch of Peacock, its ad-supported streaming platform. Additionally, she drove industry debate about data gaps as audiences moved online – just the start of her long career at one of America’s top media companies.
Since then, her responsibilities have grown to encompass oversight of NBC’s traditional broadcast networks and cable channels such as Bravo, USA Network, Oxygen, Syfy and E!; its ad-supported digital platform Twitter/X; the Olympics; Night Court with Pete Davidson; Paul T Goldman among other original programming.
She has also played an instrumental role in managing a varied theatrical slate as the studio business has changed in the wake of coronavirus pandemic pressures, from high concept swings like Cocaine Bear and horror hits like M3GAN to romantic comedies like Ticket to Paradise and even landing Christopher Nolan for his next tentpole film Oppenheimer.
Peacock
Peacock, NBCUniversal’s streaming service, will expand its live news lineup with MSNBC’s Morning Joe and CNBC’s Squawk Box being streamed live starting March 28th, joining existing offerings such as NBC News Now and Today which already stream on Peacock Premium Plus subscription plans and provide access to local NBC affiliate channels in certain markets.
Peacock TV launched as an ad-supported service in 2020 and provides access to original content and shows from NBCUniversal’s vast catalog, such as 30 Rock. In addition, it streams live sports events and news coverage by NBC. Peacock is an effective alternative to live cable services such as Sling TV or YouTube TV; Peacock also carries live channels like NFL Channel Premier League WWE Network Hallmark Channel Reelz Channel etc on multiple platforms like Amazon Fire TV Roku etc.
One Platform
Linda Yaccarino has spent decades mastering the media landscape. Born and raised in New York, this 60-year-old executive earned a stellar reputation among peers as an adept leader who was able to successfully handle one of America’s leading media companies: NBCU. Among her accomplishments were revamping NBCU’s ad sales business, launching Peacock ad-supported streaming service, and leading debates within her field about data gaps as audiences moved online.
One Platform is an integrated advertising technology, data and measurement system designed to reach billions of consumers globally. Comprised of four pillars – data and identity, activation and automation, ad innovation and measurement – this system will reach billions of consumers around the globe. NBCUniversal will show off this suite of tools at One23 developer conference on February 8.
Yaccarino will also unveil NBCUnified Audiences, an audience targeting product designed to help marketers create cohesive plans across linear and digital inventory to effectively reach out to specific people at specific times with personalized messages.